REL Electrical has rebranded to REL Building Services to better reflect its service offer and support its plans for further expansion.
The new visual identity launches across the firm this month, including a new logo and corporate colours, which will be incorporated into a new website, marketing material, signage, van livery and workwear.
The family-run company was formed in 1950 and provides mechanical and electrical packages to clients in the industrial, commercial, leisure, educational and residential sectors.
Toby Buckley, managing director of REL Building Services said: “We’ve rebranded to ensure we can position ourselves more effectively with a contemporary logo and a name that better reflects the range of services we offer our clients.
“Electrical contracting is at the core of what we do, but we also have a large mechanical team plus in-house design and BIM specialists, so operate across the entire building services spectrum.
“As a family business that’s been operating for nearly 70 years, the company has been through lots of changes, but our values have stayed the same. This has enabled us to grow sustainably and successfully both in terms of employees and our clients.
“Our new identity marks the start of the next chapter in our long history. We are confident that it will put us in the best position to build on our success and further expand the business to meet the demands of our growing client base.”